Can anyone explain this to me?

Are we missing something? We live pretty close to Anaheim Hills, where the fire is right now, and we thought we knew the geography pretty well. The official reports say the the fire is burning on the EAST side of the 241. But if the fire's burning between the 241 and Serrano, that means it's burning on the WEST side of the 241. We checked this out on Google Earth and everything, and it just isn't making sense. And all the TV stations and news websites are saying it wrong, as far as we can tell. Can anyone clear this up for me? Are we directionally challenged or something?